Bos Baru Barnes & Noble Mencoba Menyelamatkan Rantai

Bos Baru Barnes & Noble Mencoba Menyelamatkan Rantai – Setahun yang lalu, John Radford memiliki sedikit kendali atas pemilihan buku di toko Barnes & Noble yang dia kelola di Idaho Falls, Idaho. Para eksekutif di New York memutuskan judul mana yang akan dibawa. 600 lebih toko pengecer diharapkan mengikuti cetak biru itu.

Tuan Radford harus menyimpan lusinan buku James Patterson dan John Grisham, meskipun permintaan lokal tidak terlalu banyak. Seringkali, dia harus mengembalikan sekitar setengah dari persediaan setelah beberapa bulan.

Hari-hari ini, dialah yang memanggil tembakan.

Dipimpin oleh Kepala Eksekutif James Daunt , Barnes & Noble Inc. meninggalkan strategi yang menjadikannya raksasa penjualan buku dua dekade lalu — keseragaman yang dirancang untuk menciptakan skala ekonomi dan menyederhanakan pengalaman berbelanja. Sebagai gantinya, perusahaan memberdayakan manajer toko untuk mengatur rak mereka berdasarkan selera lokal.

Dalam beberapa bulan terakhir, Tn. Daunt telah memangkas jabatan staf yang dulunya kuat yang mengawasi kelompok besar toko dan memecat hampir setengah dari pembeli buku perusahaan yang berbasis di New York, pembuat selera yang hebat yang memutuskan judul toko mana yang harus dibawa. Dalam prosesnya, dia telah memutuskan hubungan puluhan tahun dengan penerbit yang membayar agar buku mereka disimpan di toko.

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